Awarded contract

NHS England nursing and allied health recruitment marketing partnership with UCAS (2026/27)

Awarded
£533.4k
Published 8 Aug 2026

NHS England seeks a 12-month partnership with UCAS to deliver targeted marketing and recruitment support for nursing and allied health profession degree programmes in the 2026/27 recruitment cycle.

United Kingdom· LondonPublished 8 Aug 2026· TodayFind a Tender

Decision brief

4 fields
  • Contract value
    £533,409
    Pounds sterling
  • Closing date
    Rolling
    No closing date published
  • Sector
    Browse related listings
  • Location
    United Kingdom
    London

Suppliers

1 supplier

Lifecycle

Awarded

Contract awarded. Originally published today.

8 August 2026
Awarded — no open tender advertised

Brief

NHS England is awarding a 12-month direct contract to UCAS to deliver targeted marketing and recruitment support services for the 2026/27 academic cycle. The services aim to increase awareness of NHS careers and encourage applications and acceptances to nursing and allied health profession (AHP) degree programmes. Key deliverables include: targeted communications campaigns, management of NHS health careers webpages, audience segmentation and analysis, admissions data insights, and comprehensive campaign reporting. This is a Direct Award under Schedule 5, Paragraph 6 of the Procurement Act 2023, as UCAS is uniquely positioned as the only supplier with a national higher education admissions platform and exclusive direct access to higher education applicant data, making them the sole provider capable of delivering these integrated services.

Track record

21 awards · 20 winners
Open field

No single supplier dominates the field.

In professional services, NHS ENGLAND has awarded 21 contracts to 20 suppliers.

Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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