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    ContractsFramework Agreement for User-Generated Content and Influencer Marketing Services
    Awarded contract

    Framework Agreement for User-Generated Content and Influencer Marketing Services

    Status
    Awarded
    Published 10 Jun 2026

    Establish a framework agreement with UGC creation agencies and influencer representatives to support marketing and social media content campaigns.

    🇬🇧United Kingdom· EnglandPublished 10 Jun 2026· 2 months agoviaFind a Tender
    Status
    Awarded
    Published 10 Jun 2026

    Decision brief

    4 fields
    • Contract value
      Not disclosed
      Source did not declare a figure
    • Closing date
      Rolling
      No closing date published
    • Sector
      Media & Communications
      Browse related listings
    • Location
      🇬🇧United Kingdom
      England

    Suppliers

    7 suppliers
    • AS
      Addclick SA
    Lead contractor
  1. BL
    The Backstory Lab
    Consortium partner
  2. TC
    TikTokuj.cz s.r.o
    Consortium partner
  3. SL
    SHOWUP LP
    Consortium partner
  4. OC
    ONLYTHEJUICE CONSULTING SL
    Consortium partner
  5. CM
    CREATOR MARKETING KFT
    Consortium partner
  6. LB
    LETS BE INFLUENCED SL
    Consortium partner
  7. Lifecycle

    Awarded

    Contract awarded. Originally published 2 months ago.

    10 June 2026
    Awarded — no open tender advertised

    Brief

    This procurement establishes a framework agreement with agencies and influencers specializing in user-generated content (UGC) creation and influencer representation. The framework will enable the organization to access a curated pool of pre-qualified content creators and influencer management services for marketing campaigns, social media content, brand partnerships, and promotional activities. Suppliers should demonstrate expertise in content production, influencer relationships, audience analytics, campaign management, and brand compliance. The framework will streamline the procurement process for UGC and influencer services needed throughout the contract period.

    Track record

    12 awards · 12 winners
    Open field

    No single supplier dominates the field.

    In professional services, British Council has awarded 12 contracts to 12 suppliers.

    Who wins here
    1. Olaf&McAteer ltd1× · 8%
    2. LC INVESTIGATION LIMITED1× · 8%
    3. Travel-sea International Services & Consultancy Limited1× · 8%
    4. Guru Online Hong Kong Limited1× · 8%
    5. Asiatic Experiential Marketing Ltd.1× · 8%
    6. Alvarez Lievano Laserna1× · 8%

    +6 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-0679cf
    BC
    Buyer
    British Council
    Sector
    Media & Communications