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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsMedia Buying and Planning Services
    Awarded contract

    Media Buying and Planning Services

    Awarded
    £95m
    Published 28 May 2026

    Procuring media buying and planning services to purchase advertising space and develop strategic media channel and messaging strategies.

    🇬🇧United Kingdom· EnglandPublished 28 May 2026· 2 months agoviaFind a Tender
    Awarded
    £95m
    Published 28 May 2026

    Decision brief

    4 fields
    • Contract value
      £95,000,000
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Media & Communications
      Browse related listings
    • Location
      🇬🇧United Kingdom
      England

    Suppliers

    1 supplier
    • WA
      WAVEMAKER LIMITED
      Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 2 months ago.

    28 May 2026
    Awarded — no open tender advertised

    Brief

    This contract provides comprehensive media services including two main components: (1) Media Buying - purchasing advertising space across multiple channels such as television, radio, digital platforms, and newspapers; and (2) Media Planning - strategic services to identify the most effective media channels and develop targeted messaging to reach and engage your audience. Suppliers should have expertise in media market analysis, channel selection, negotiation of advertising rates, campaign strategy development, and audience targeting across traditional and digital media platforms.

    Track record

    6 awards · 5 winners
    Open field

    No single supplier dominates the field.

    In professional services, Department for Work & Pensions has awarded 6 contracts to 5 suppliers.

    Who wins here
    1. WAVEMAKER LIMITED2× · 33%
    2. DENTONS UK AND MIDDLE EAST LLP1× · 17%
    3. FINANCIAL TIMES LTD1× · 17%
    4. NLA Media Access Ltd1× · 17%
    5. Copyright Licensing Agency1× · 17%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06a75b
    DF
    Buyer
    Department for Work & Pensions
    Sector
    Media & Communications