Market Research Services for Invasive Species Communication Strategy

This contract involves developing a communication strategy regarding invasive alien species, including conducting preliminary market research and proposing a campaign plan with a timeline for 2026-2029 and a budget estimate. The preparation of this strategy will serve as a foundation for a comprehensive information and educational campaign, which is essential for raising public awareness and effectively limiting the spread of invasive alien species in our country. The development of a thorough and comprehensive document, which is the strategy, is deemed necessary due to the challenging nature of communicating this topic—both because of the substantive characteristics of biological invasions and the potential controversies related to public perception of necessary remedial actions, particularly those involving the removal of invasive alien animal species from the environment. The description of the contract and the proposed terms of the public procurement contract are attached to the Specification of Contract Conditions.