Social Media Campaign Buying Agency for AHDB

AHDB is seeking an experienced social media planning and buying agency to develop, deliver, implement and optimise paid social campaigns for its Beef & Lamb, Pork and Dairy sectors. The agency will plan and execute paid social advertising across Meta, TikTok, Pinterest and emerging platforms, working collaboratively with AHDB's creative agency to deliver integrated campaign activity that supports both campaign bursts and year-round marketing initiatives. Key responsibilities include maximising campaign performance, audience engagement and return on investment through data-driven planning and platform expertise. The successful agency must demonstrate: strong experience planning and buying large-scale paid social campaigns; proven track record in food and drink marketing; deep understanding of health-conscious and family audiences; expertise across Meta, TikTok, Pinterest and future platforms; ability to deliver measurable improvements in campaign performance and ROI; and excellent analytical capability with strong reporting and insight generation. Contract details: Initial start date 1 April 2027. Budget approximately £6 million over 5 years (VAT inclusive), around £1.2 million per annum (subject to AHDB requirements). Initial contract period 2 years with three optional 1-year extensions. Closing date: noon 16 September 2026. Apply via https://defra-family.force.com/s/Welcome