Market Research Services: Understanding UK Researcher and Cultural Audience Needs at the British Library

The British Library is seeking market research services to gather insights about researcher and culture audience needs in the UK. This research will help the organization understand how to better serve both existing and potential users. The project involves conducting interviews and surveys with current users and non-users to identify their needs, motivations, barriers to engagement, and opportunities for future involvement with the British Library's services and collections. This is an opportunity for experienced market research providers to contribute to understanding emerging audience trends in the research and cultural sectors. Interested suppliers should visit the eSourcing portal for full tender details and submission instructions.