Domestic Tourism Sentiment Tracking Research

This is a call-off contract opportunity under the CCS/GCA RM6126 Research & Insights Dynamic Purchasing System, following a further competition process. VisitEngland, VisitScotland, and Visit Wales seek a research partner to continue their ongoing domestic sentiment tracking project, which began in May 2020. The selected supplier will conduct monthly research to track UK consumer attitudes and travel intentions across multiple dimensions. Key research areas include: • Current cost of living crisis impacts • Overnight trip intentions (UK and international destinations) • Day trip intentions • Business trip intentions • Sustainability considerations • Ad hoc topics as required The successful supplier must deliver nationally representative data that is robust, consistent, and delivered to agreed timelines. Research findings will be compiled into data reports and insights provided to the tourism organisations' insights teams, who will share results with the broader tourism industry. The data will support both internal analysis and external industry reporting. Suppliers should have expertise in consumer research, sentiment tracking, survey methodology, and the ability to produce high-quality, timely reporting suitable for both specialist and industry audiences.