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    ContractsSwansea Bay Tourism Campaign 2026/27 - Cinema and Video Advertising
    Closed contract

    Swansea Bay Tourism Campaign 2026/27 - Cinema and Video Advertising

    Contract value
    £35k
    Closed 21 Jul 2026

    Swansea Bay is launching a 2026/27 tourism campaign via cinema and video platforms, promoting the region as a 'Happy Place' visitor destination and cultural hub, with the British Art Show 10 as a key highlight in February 2027.

    🇬🇧United Kingdom· WalesPublished 25 Jun 2026· 1 months agoviaFind a Tender
    Contract value
    £35k
    Closed 21 Jul 2026
    Tender deadline passed on 21 Jul 2026.

    Decision brief

    4 fields
    • Contract value
      est.£35,000
      Pounds sterling
    • Tender closed
      21 Jul 2026
      4 weeks ago
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      Wales

    Lifecycle

    Closed

    Tender closed on 21 Jul 2026. Awaiting award.

    25 Jun 2026Today21 Jul 2026

    Brief

    Swansea Bay is seeking advertising partners for a dual-focus campaign running in 2026/27 through cinema screens and video-on-demand platforms. The campaign has two main components: (1) Continuation of the 'Happy Place' visitor promotion campaign in partnership with Visit Wales' 'Hwyl' Campaign, exclusively featuring Swansea Bay (VSB) Partners; and (2) A Cultural Tourism Campaign promoting Swansea as a vibrant destination for cultural experiences and live entertainment. The cultural strand is particularly important as Swansea will host the British Art Show 10 (BAS10) in February 2027. This represents a significant opportunity for suppliers to reach target audiences through premium out-of-home and digital video channels. Interested parties should be familiar with Swansea Bay's partner ecosystem and cultural offerings.

    Track record

    2 awards · 2 winners
    Open panel

    Mostly framework call-offs rather than head-to-head competition.

    In professional services, City & County of Swansea has awarded 2 contracts to 2 suppliers.

    Who wins here
    1. SAFESTYLE SECURITY SERVICES LIMITED1× · 50%
    2. G2V RECRUITMENT GROUP LIMITED1× · 50%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Original closed notice on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06bcff
    CC
    Buyer
    City & County of Swansea
    Sector
    Professional Services