Active Travel Incentive Platform

The council is seeking a digital behaviour change platform to encourage residents to shift toward active and sustainable travel modes. The platform should include a rewards system where users earn points through active travel participation, with points redeemable for discounts or offers from local businesses. The solution must provide robust data tracking and reporting capabilities to measure modal shift, validate behaviour change, and support the council's climate and sustainability goals. Suppliers should propose a complete offering including the technology platform, user incentive structure, local business partnership support, and promotional services to drive adoption and engagement.