Media Buying Services for Sustainable Dairy Program

This contract seeks to select a media agency to manage media buying for a multi-country program running from 2026 to 2027. The program focuses on promoting how milk production and consumption can contribute to sustainable diets and a more sustainable food system. It will cover milk and the broader category of dairy products. The primary audience for this initiative is consumers, while key opinion leaders (KOLs) will be the secondary audience. It is important to note that this tender is specifically for the selection of a media agency for media buying. The implementation and evaluation of the program's results or impact will be handled through separate tenders.