Ireland – Advertising Services – Irish Language Learning Benefits Campaign for English-Medium Schools

Sought: A creative design and communications agency to plan, develop, and deliver a comprehensive campaign promoting the benefits of learning Irish in English-medium primary schools, secondary schools, higher education institutions, and teacher training programs. The campaign will position Irish as a central element of national cultural identity and emphasize the broad advantages of learning and speaking the language for all children and young people from diverse backgrounds, including cultural, social, professional, and economic benefits. Key objectives include raising awareness of Irish's importance to cultural identity, positively influencing attitudes toward Irish learning among students and young people, communicating the multifaceted benefits of Irish language learning at social, linguistic, and economic levels, and creating engaging, age-appropriate communications targeting teachers, students, and parents in English-medium educational settings. The successful organization will develop a strategic communications plan identifying key messages and audiences, propose innovative delivery methods, design and implement a multi-channel campaign including video content and supporting resources, produce a series of high-quality videos showcasing Irish learning benefits with clear narratives from student perspectives, and develop supplementary campaign materials including social media content, digital strategies for schools, posters, printed materials, interactive or web-based resources, and school participation events as appropriate. All materials must be accessible, engaging, and suitable for use in educational environments, digital platforms, and presentations. Project timeline should account for planning and research phases, creative development, content production, campaign rollout, and evaluation, with specific dates to be agreed upon contractor selection.