Marketing Services for Advertising Campaigns

This public procurement contract involves establishing a framework agreement for a duration of 4 years with up to 3 service providers. The services sought include strategic long-term media buying planning across various platforms such as print, online, radio, out-of-home (OOH), television, and cinema. Additionally, the contract covers detailed media planning, securing media purchases and their optimization, conducting post-buy analyses during or after advertising campaigns, providing post-media analyses, offering consultancy in the media market, and ensuring supplementary services.