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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsWales Framework Agreement for Media Buying, Marketing and Public Relations Services
    Awarded contract

    Wales Framework Agreement for Media Buying, Marketing and Public Relations Services

    Awarded
    £82m
    Published 12 Jun 2026

    Multi-supplier framework agreement providing media buying, integrated marketing campaigns, and PR services to Welsh public sector organizations.

    🇬🇧United Kingdom· WalesPublished 12 Jun 2026· 2 months agoviaFind a Tender
    Awarded
    £82m
    Published 12 Jun 2026

    Decision brief

    4 fields
    • Contract value
      £82,000,000
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Media & Communications
      Browse related listings
    • Location
      🇬🇧United Kingdom
      Wales

    Suppliers

    10 suppliers
    • GS
      Golley Slater Group Limited
    Lead contractor
  1. ES
    ENERGY SAVING TRUST ENTERPRISES LIMITED
    Consortium partner
  2. SA
    SBW Advertising Ltd
    Consortium partner
  3. RP
    reTHINK PR & Marketing Ltd
    Consortium partner
  4. FA
    Four Agency Worldwide Limited
    Consortium partner
  5. EP
    Equinox Public Relations Ltd
    Consortium partner
  6. CC
    Cowshed Communication Ltd
    Consortium partner
  7. JJ
    Jam Jar PR Limited
    Consortium partner
  8. FG
    The Folk Group Ltd
    Consortium partner
  9. FU
    Freshwater UK Limited
    Consortium partner
  10. Lifecycle

    Awarded

    Contract awarded. Originally published 2 months ago.

    12 June 2026
    Awarded — no open tender advertised

    Brief

    This is an all-Wales framework agreement providing media buying services, integrated marketing campaigns, and public relations support to the Welsh Public Sector. The framework is divided into two lots: Lot 1 for Media Buying Services (single supplier award) and Lot 2 for Integrated Marketing Campaigns and PR Services (up to 10 supplier awards). Suppliers can be organizations specializing in media planning and buying, marketing campaign development, or public relations services. The framework will enable Welsh public sector organizations to access these services through an established procurement process. This is a significant opportunity for service providers looking to work with multiple public sector clients across Wales.

    Track record

    7 awards · 7 winners
    Open field

    No single supplier dominates the field.

    In professional services, Llywodraeth Cymru / Welsh Government has awarded 7 contracts to 7 suppliers.

    Who wins here
    1. Thinks Insight and Strategy1× · 14%
    2. Digital Health Advisory Ltd1× · 14%
    3. UKinbound1× · 14%
    4. Golley Slater Group Limited1× · 14%
    5. Cowshed Communication Ltd (Consortium bid - Grwp Undod. Cowshed is the lead contractor and W Lotus, Goodstuff and Arena Projects are consortia members.1× · 14%
    6. DIGITAL CARE CONSULTING LIMITED1× · 14%

    +1 more supplier

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-051d8e
    LC
    Buyer
    Llywodraeth Cymru / Welsh Government
    Sector
    Media & Communications